Author: Cheng Zhao |

Is SiteJabber Legit?
Can You Trust Sitejabber?

Is SiteJabber Legit?
Can You Trust

5 min read

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What is Sitejabber?

Sitejabber is a prominent online platform that serves as a hub for user-generated reviews and feedback about various businesses. It holds significant recognition from search engines like Google. However, exploring its utility for both businesses and consumers, as well as the authenticity of Sitejabber reviews, is a worthwhile endeavor. Let’s navigate through the intricacies of this platform together.

Ownership of Sitejabber:

Sitejabber operates as a privately owned entity that was established in 2008 in California. The founders, namely Michael Lai, Jeremy Gin, and Rodney Gin, conceived the platform as an alternative to Yelp, catering to online shoppers, retailers, and businesses. The project’s initial stages were supported by seed funding, and the founders also secured grant funding from the National Science Foundation to initiate the concept.

According to its own description, Sitejabber was initially conceived to foster online transparency and combat fraudulent activities. Despite the passage of over a decade, the core mission appears to have remained consistent, although certain aspects of the platform’s business model might raise questions.

How Sitejabber Functions:

For those aiming to simply peruse feedback, the search bar is your tool to locate the desired website, granting access to the posts and reviews. However, if your intention is to contribute a review, the process entails creating a Sitejabber account for login purposes. The Sitejabber team undertakes a review and analysis of your submitted review before granting approval and publishing it. This review procedure might introduce some delay.

For business proprietors, options encompass perusing reviews or establishing a free account. The platform offers a 30-day trial, alongside a premium alternative. While precise pricing details aren’t readily available, I speculate that the cost structure hinges on the feature repertoire and domain volume. In either case, businesses remunerate Sitejabber for access to marketing and sales tools. It’s conceivable that businesses could potentially signal negative reviews for removal in order to bolster their overall rating.

Sitejabber’s Pricing Approach:

Surprisingly, Sitejabber’s transparency-oriented stance doesn’t extend to its pricing model, as evident from the ambiguity surrounding pricing options. Recent accounts from business owners are scarce. However, according to insights from Capterra, pricing appears to initiate at $199 monthly, which translates to an annual expenditure of approximately $2,400. The financial burden typically trickles down to consumers like you and me, as businesses often integrate these costs into their product and service pricing structures.

Reliability of

Upon delving deeper into Sitejabber’s operational framework, I find myself in a state of ambivalence. While I’m hesitant to label Sitejabber as a scam, there are certain practices within its purview that raise valid questions. Notably, there have been instances where business proprietors have voiced grievances about receiving exclusively negative reviews until they subscribed to a premium plan. Conversely, customers sometimes express reservations about uploading purchase information screenshots for order verification, fearing that their shopping habits’ data might be utilized or sold.

On a positive note, despite a mixture of criticism and commendation, I haven’t encountered any references to a Sitejabber lawsuit involving reviewers, businesses, or the platform itself. Consequently, it appears that Sitejabber has managed to sidestep the bulk of controversies that impacted Trustpilot in 2021.

Value of Investing Time in Sitejabber:

I wouldn’t assert that complete trust should be invested in all Sitejabber reviews, whether positive or negative. Rather, I advise employing prudent judgment. Scrutinize the language employed, assess customer profiles, and evaluate the overarching company rating. Expanding your perspective by seeking feedback from alternative sources is also a prudent approach. Strive to establish three independent feedback sources before bestowing trust upon an online business. This endeavor should encompass exploration of other feedback platforms, perusal of social media, and more.